Groupon has recently announced that Chris Chong and Karl Chong have launched Gofresh.com.sg - Its a e-commerce store offers free delivery for seafood and restaurant quality meats. This website is very useful Singaporeans by saving lots of time and money when buying for ingredients, while helping to grow the SG$5.9 billion online groceries industry in Singapore.
In the recent interview of Marketing (www.marketing-interactive.com), Chris Chong said that Groupon is currently in the midpoint for searching digital advertisement agency to boost traffic to the website. The company started in June of current year, also hopes to obtain potential customers by search engine/ social media promotion and online ads. Facebook and Google ads are also other mediums for customer acquisition for the company. At present, All marketing plans revolve around the online sphere.
“One of the key moments for GoFresh was to understand how to convert physical shoppers, and we did this by creating an easy and simple customer experience that will save people the hassle of long lines at supermarkets and carrying heavy shopping bags with our free delivery, with recurring weekly deals on premium meats and seafood. We’ve found that online advertising leads to lesser friction for an e-commerce site and makes it easier for customers to click on an ad straight to our website GoFresh.com.sg,” said Chong.
“We want to encourage more people to cook at home with their family,” said Chong, “with home delivery, why not recreate a restaurant experience for your loved ones in your own home using restaurant quality ingredients?”
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